Headhunters are finding more clients
much quickly by relying on new tools that are souring social networks
especially by targeting those clients who aren’t reaching out by other headhunters.
LinkedIn
is one such network that got into this field by launching its recruiter
facilities in 2008, thus letting headhunters search its more than 187 million
profiles to contact all the potential clients.
A redefinition of the roles of generating clients
In
this new configuration, it is always difficult for business to identify the
needs of their targeted market while generating new clients. Linkedin can help
you in this regard to get the much needed leads that you want to generate for
your business as its one of the most reliable and useful tools that are being
used in the market for the effective handling, endorsement and management of
your company online all over the globe.
It works!
The
use of Linkedin in general and blogs in particular can increase the visibility
of your business, but it also helps to develop more clients and qualified leads
with a good conversion rate. Indeed, 57% of participants in the study that was
conducted on using the HubSpot blogs and LinkedIn have changed the leads that
are generated by these new media clients.
Add
Photos And Files In Your Contributions
LinkedIn
is constantly trying to change its platform to allow headhunters to easily
reach their targets. Last year, for example, the social network gave the
opportunity to share content targeting contacts by very specific criteria such
as industry, trade and seniority.
More
recently, LinkedIn offers headhunters to attach visuals and files to their
contribution, and in addition to the classic link redirection. The aim is to
attract the eye and highlight the contribution within the stream. The
visibility of each post is optimized and the click through rate increases.
Use
The Widget Lead Collection
If you decide
to test LinkedIn Ads, advertising
solution to allow yourself to broadcast messages on the most popular pages, do
not hesitate to add the Lead Collection widget on your landing page. This
widget is a band that comes to encapsulate the top of your page in order to
offer your site visitors who arrive at LinkedIn and submit their email so you
can contact ith them using ther email address.
Consider
Your Pages Products As Landing Pages
Why
not give the opportunity for LinkedIn users to contact you directly in
LinkedIn? In the case where a client would be interested in your product, the
most direct way of contacting you is to give the necessary information directly
from the Page.
By
receiving the messages in this way, you will be able to recover the e-mail
address of your contact. This is an opportunity for you to start making and
maintaining the relationship with your new client. This is also an opportunity
to connect directly with the user so that he can be aware of your contributions.
These two tricks greatly increase the probability of transforming your
lead into a returning customer.
Send
Emails Directly To Your Custom Target
Sponsored
LinkedIn InMail is like the Email marketing on steroids. This paid program
identifies exactly the people you want to reach. Write your message, add your
url and leave the rest to LinkedIn. This is a very interesting way to generate
both traffic and potential leads to your website. Yes, it costs. But the
investment is worth since you will be able to specifically target the people
you want in the first place.
If
you join the program, the people you are targeting will receive a notification,
thus alerting them that they have received an important message in their inbox.
Awareness
Of Your Services
Pages
allow you to present more precisely your expertise. While you can create a
recruiter page on LinkedIn and briefly present your company, LinkedIn offers
you the opportunity to describe precisely all the know-how of your business.
In
addition, the search engine allows you to find a Linkedin company and its
competitions. Visitors to your page can then know precisely your business and
especially how many members have commented on your activity. This way of
measuring its reputation is statistically one of the highlights of Linkedin!
Creating a Linkedin company page is simple and fast. A large number of headhunters
and employers around the world have a Linkedin profile. The principle of this
network is to indicate where you are working and it is very likely that your
employees will indicate the name of your business.
Dougles Chan is the author of Financial
Success in Recruitment Industry, Recruitment Consultant
Winning Formula & Job
Seeker Power Manual. He is the advisor for his clients who want to push their
company or agency to a higher level. He mentors and trains individuals to
personal success in recruitment business. He can be contacted at @ (65)
93880851 or email to dc@dougleschan.com.
Visit his official website @ www.dougleschan.com
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